Sustenplást

Sinplast (State Syndicate of the Plastic Materials Industry) carries out the ‘Sustenplást Program – Plastic with Intelligence’ since 2007. The Program aims to raise environmental awareness and education, based on the 4Rs concept: Reduce, Reuse, Recycle, and Rethink.

Usina has managed the Program promotion since 2012, through its Press Office and Advertising services. It’s also responsible for creating a few other projects, such as ‘Sustenplast at Schools’, which takes lectures and recreational activities to institutes across the state; the theatrical sketch “Reciclito and the nature: a fun story”; the Facebook fanpage for the gimmick “Reciclito”, with tips and information on plastic; educational materials and handouts that reinforce the value of plastic.



Sustenplást
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